Logistics Leader Lift-Off: Quadrupling First-Page Keywords for Red Stag Fulfillment
Red Stag Fulfillment is a U.S.-based logistics and fulfillment (3PL) company, specialising in high-speed, precision fulfillment services for e-commerce businesses. Their solutions integrate advanced technology with efficient warehouse management to ensure accurate and rapid order processing. Serving a diverse client base, from growing startups to established online retailers, Red Stag excels in optimizing supply chains and boosting customer satisfaction across various industries.
Last Updated on December 5, 2024 by Ahmad Benguesmia
Metric Summary
(hover (or tap on touchscreen device) over the below images to view key before and after metrics)
(Partnership time period between March 2021 – July 2023)
Red Stag Fulfilment operates in the third-party logistics space. 3PL providers have become an integral part of modern supply chains, as the boom of e-commerce has driven more need for effective fulfilment solutions.
Over the last few years, the 3PL industry has become more competitive, with several new players entering the space. Coupled with labour shortages, rising fulfilment costs, and falling margins make for a complex business environment to navigate.
When we started working with Red Stag, they were already fairly established in the market — with a strong DR75 and 40K+ in monthly unique visitors.
A business at this stage requires a different strategic approach compared to, say a SAAS just starting out, with less than 5K monthly visits.
The challenges with Red Stag were still plentiful:
- Establish the brand as a thought leader and a go-to solution for 3PL in the US market.
- Compete with the likes of UPS and Shipbob which have 31,775 and 33,947 overlapping keywords in the search results.
- Maintain steady growth across 23 Google algorithm updates (you read that right) that were released throughout our engagement.
- Differentiate from the strategies employed by main competition to achieve asymmetric results.
The strategy for Red Stag involved doubling down on what had already worked previously while paying careful attention to the continually evolving Google best practices. However, this was not blindly following guidelines that came with Google announcements. It was more about reading between the lines and carefully implementing long-term strategies that have stood the test of time.
This future-driven approach has allowed Red Stag to get through 23 Google algorithm updates without being hit once.
Some of the strategies and data I can share with you include:
- The number of organic published pages doubled throughout our agreement as Red Stag doubled down on content creation.
- They implemented a content refresh process to maintain and gain rankings and traffic for important content.
- One of Red Stag’s USPs is specialising in big, bulky, heavy products. They were able to tie this into their content marketing strategy by creating content specific to their niche market. For example, guides to help automotive and bike sellers.
- Provide a great reading experience on their site as well as a great overall user experience. No ads or popups. Clear and easy-to-follow heading structure. Table of contents for long-form posts. Easily digestible content with bullets, infographics and sentence structure variation.
- Use of original photos and graphics to showcase the brand and illustrate important points in content.
- Applied smart internal linking to distribute link equity effectively throughout the site with strategic use of anchor text. Red Stag now has over 5700 internal links from content.
Red Stag’s off-page SEO strategy involved a multi-faceted approach, with a heavy focus on Herd Links. Herd Links focuses on the power of user-generated content and positions brands as a go-to solution on popular community platforms like Quora, Reddit and hundreds more.
We landed 300 links for Red Stag on a cadence of 10 links per month, helping them build a robust, powerful, diversified link profile:
Red Stag Fulfillment has gone from 44,332 to 109,786 visitors per month at the end of our campaign in July 2023. They have since gone from strength to strength and continue to drive more conversions through content marketing successfully:
SEO these days is complicated. It is a team effort that involves several moving parts, from technical on-site expertise to content strategy wizardry and link acquisition. It’s important to approach any campaign holistically to achieve long-term results. Particularly as Google has become increasingly volatile with the severity and frequency of algorithm updates.
Our Herd Links campaign with Red Stag focused on brand signals, link profile diversification and targeted page promotion.
We’re happy with what we collectively achieved and wish Red Stag all the best!
Logistics Leader Lift-Off: Quadrupling First-Page Keywords for Red Stag Fulfillment
Red Stag Fulfillment is a U.S.-based logistics and fulfillment (3PL) company, specialising in high-speed, precision fulfillment services for e-commerce businesses. Their solutions integrate advanced technology with efficient warehouse management to ensure accurate and rapid order processing. Serving a diverse client base, from growing startups to established online retailers, Red Stag excels in optimizing supply chains and boosting customer satisfaction across various industries.
Last Updated on December 5, 2024 by Ahmad Benguesmia
Metric Summary
(hover (or tap on touchscreen device) over the below images to view key before and after metrics)
(Partnership time period between March 2021 – July 2023)
Red Stag Fulfilment operates in the third-party logistics space. 3PL providers have become an integral part of modern supply chains, as the boom of e-commerce has driven more need for effective fulfilment solutions.
Over the last few years, the 3PL industry has become more competitive, with several new players entering the space. Coupled with labour shortages, rising fulfilment costs, and falling margins make for a complex business environment to navigate.
When we started working with Red Stag, they were already fairly established in the market — with a strong DR75 and 40K+ in monthly unique visitors.
A business at this stage requires a different strategic approach compared to, say a SAAS just starting out, with less than 5K monthly visits.
The challenges with Red Stag were still plentiful:
- Establish the brand as a thought leader and a go-to solution for 3PL in the US market.
- Compete with the likes of UPS and Shipbob which have 31,775 and 33,947 overlapping keywords in the search results.
- Maintain steady growth across 23 Google algorithm updates (you read that right) that were released throughout our engagement.
- Differentiate from the strategies employed by main competition to achieve asymmetric results.
The strategy for Red Stag involved doubling down on what had already worked previously while paying careful attention to the continually evolving Google best practices. However, this was not blindly following guidelines that came with Google announcements. It was more about reading between the lines and carefully implementing long-term strategies that have stood the test of time.
This future-driven approach has allowed Red Stag to get through 23 Google algorithm updates without being hit once.
Some of the strategies and data I can share with you include:
- The number of organic published pages doubled throughout our agreement as Red Stag doubled down on content creation.
- They implemented a content refresh process to maintain and gain rankings and traffic for important content.
- One of Red Stag’s USPs is specialising in big, bulky, heavy products. They were able to tie this into their content marketing strategy by creating content specific to their niche market. For example, guides to help automotive and bike sellers.
- Provide a great reading experience on their site as well as a great overall user experience. No ads or popups. Clear and easy-to-follow heading structure. Table of contents for long-form posts. Easily digestible content with bullets, infographics and sentence structure variation.
- Use of original photos and graphics to showcase the brand and illustrate important points in content.
- Applied smart internal linking to distribute link equity effectively throughout the site with strategic use of anchor text. Red Stag now has over 5700 internal links from content.
Red Stag’s off-page SEO strategy involved a multi-faceted approach, with a heavy focus on Herd Links. Herd Links focuses on the power of user-generated content and positions brands as a go-to solution on popular community platforms like Quora, Reddit and hundreds more.
We landed 300 links for Red Stag on a cadence of 10 links per month, helping them build a robust, powerful, diversified link profile:
Red Stag Fulfillment has gone from 44,332 to 109,786 visitors per month at the end of our campaign in July 2023. They have since gone from strength to strength and continue to drive more conversions through content marketing successfully:
SEO these days is complicated. It is a team effort that involves several moving parts, from technical on-site expertise to content strategy wizardry and link acquisition. It’s important to approach any campaign holistically to achieve long-term results. Particularly as Google has become increasingly volatile with the severity and frequency of algorithm updates.
Our Herd Links campaign with Red Stag focused on brand signals, link profile diversification and targeted page promotion.
We’re happy with what we collectively achieved and wish Red Stag all the best!
