Welcome to the about page, the part where I give you some backstory to the product I hope you’ll love.
Growth Partners started by accident as a casual collaboration between a handful of friends at the start of 2020. For the most part, the community remained small with a handful of members working together on SEO campaigns. Slowly but surely, the group grew into where it is today — a thriving, safe space for ambitious marketers to get the edge they need in today’s competitive search landscape.
I got into the world of search engine marketing around 8 years ago. The dark ages, as far as SEO is concerned.
A time where you could place your links almost anywhere and rank for high-traffic search terms. I remember promoting this video game backup software and ranking number 1 for “how to backup games” by placing keyword-rich anchor text on a few dozen forums. It was a different world back then.
Fast-forward a couple of years and I’m working on what would become my foundation for “learning by doing” in the world of digital marketing. I started a blog called Bengu that covered lifestyle business topics from affiliate marketing to passive income and dropshipping:
This is where I honed my craft — learning how to write well. Build an email list. And most importantly, drive traffic through organic search.
At the start of this project, I was completely new to SEO. So I tried to get help and hired an agency:
Safe to say, that went south pretty quick.
I was on a small budget so I couldn’t invest much and this agency ruined the UX of my site by placing keyword-rich drop-down menus on my homepage (I know, they sucked!). It was a complete mess, so I fired them and hired myself. I figured if I was going to master this SEO stuff without spending megabucks, there was no other way.
Cutting through the SEO hogwash took some time. So much misinformation — articles touting the “publish and pray” approach, press releases and directories that barely worked and generally just wading through the shitstorm of hype and hot air.
Eventually, I figured out some strategies that did work and ranked my site for some great terms, beating out competitors with much larger budgets and more staff members: