291% Organic Traffic Growth for Sales Automation CRM
Snov.io is a popular email-focused sales CRM software. Founded with the intent to streamline the contact management process and improve outbound sales activities. The tool helps Sales reps, Marketers and Recruiters manage email outreach and outbound campaigns with ease.
Last Updated on April 19, 2024 by Growth Partners Media
Metric Summary
(hover (or tap on touchscreen device) over the below images to view key before and after metrics)
(Partnership time period between August 2020 – May 2021)
Snovio were one of our earliest clients when Growth Partners Media was just starting out back in 2020. When they came to us, organic traffic had stagnated and remained at more or less the same level for 19 months. The challenge was to attract more visitors to the Snovio blog at various stages of the buying cycle. From high-traffic top-of-the-funnel terms to high-converting bottom-of-the-funnel buyer keywords.
Beyond traffic growth, our role was to strengthen Snovio’s market position by enhancing content outreach and link-building strategies, thereby drawing in a larger segment of the market.
By improving its visibility and utility, Snov.io sought to move beyond just competing on features, instead establishing itself as a thought leader and trusted resource in the sales and marketing tech arena.
Snovio operates in the competitive Marketing Software space, going toe-to-toe with rivals like Hunter, Swordfish and Uplead.
To take their content marketing to the next level, Snovio went back to the drawing board and executed the following strategy:
- Identified the intent behind existing and future target search terms and adjusted content accordingly to match.
- Analysed SERPs to identify more search terms to rank for existing content. This contributed to a huge increase in the average keyword spread of blog posts.
- Creating detailed, long-form pillar and supporting content pieces for every stage of the buyer’s journey.
- Creating content that would attract links naturally, like statistic posts.
The above isn’t an exhaustive list but covers the main pillars that contributed to their growth.
The links came from a variety of sources:
- Organic links that writers naturally find and link to. For example, this piece on email marketing statistics has attracted over 1,100 referring domains between Q3 2020 and Q2 2024.
- High DR guest-post links.
- International links from non-English websites (Snovio targets international markets like China, Brazil and Ukraine).
- Image links in UGC content and guest posts.
- A sales glossary that provides definitions and explanations for common marketing terms. This attracted more natural links and made it easy for the Snovio team to find places to insert links in niche edits and guest posts.
- Link from comparison posts and review posts from bloggers.
We helped Snovio acquire high DR guest post and image links from legitimate brands with our focus on quality over quantity. Many of the links were from other SAAS brands, others were from quality editorial domains.
As you can see, the strategy is very much a team effort with many moving parts contributing to business growth.
When the Snovio team joined us back in August 2020, they were pulling in around 36,000 visitors to their site per month. By the time we reached May 2021, Snovio had reached 105,000 visitors per month:
Since then they have gone from strength to strength. In April 2024, they are pulling 154,646 monthly visitors to their website. A combination of smart on-page changes and well-executed, quality-focused off-page strategies has taken this SAAS brand to new heights.
291% Organic Traffic Growth for Sales Automation CRM
Snov.io is a popular email-focused sales CRM software. Founded with the intent to streamline the contact management process and improve outbound sales activities. The tool helps Sales reps, Marketers and Recruiters manage email outreach and outbound campaigns with ease.
Last Updated on April 19, 2024 by Growth Partners Media
Metric Summary
(hover (or tap on touchscreen device) over the below images to view key before and after metrics)
(Partnership time period between August 2020 – May 2021)
Snovio were one of our earliest clients when Growth Partners Media was just starting out back in 2020. When they came to us, organic traffic had stagnated and remained at more or less the same level for 19 months. The challenge was to attract more visitors to the Snovio blog at various stages of the buying cycle. From high-traffic top-of-the-funnel terms to high-converting bottom-of-the-funnel buyer keywords.
Beyond traffic growth, our role was to strengthen Snovio’s market position by enhancing content outreach and link-building strategies, thereby drawing in a larger segment of the market.
By improving its visibility and utility, Snov.io sought to move beyond just competing on features, instead establishing itself as a thought leader and trusted resource in the sales and marketing tech arena.
Snovio operates in the competitive Marketing Software space, going toe-to-toe with rivals like Hunter, Swordfish and Uplead.
To take their content marketing to the next level, Snovio went back to the drawing board and executed the following strategy:
- Identified the intent behind existing and future target search terms and adjusted content accordingly to match.
- Analysed SERPs to identify more search terms to rank for existing content. This contributed to a huge increase in the average keyword spread of blog posts.
- Creating detailed, long-form pillar and supporting content pieces for every stage of the buyer’s journey.
- Creating content that would attract links naturally, like statistic posts.
The above isn’t an exhaustive list but covers the main pillars that contributed to their growth.
The links came from a variety of sources:
- Organic links that writers naturally find and link to. For example, this piece on email marketing statistics has attracted over 1,100 referring domains between Q3 2020 and Q2 2024.
- High DR guest-post links.
- International links from non-English websites (Snovio targets international markets like China, Brazil and Ukraine).
- Image links in UGC content and guest posts.
- A sales glossary that provides definitions and explanations for common marketing terms. This attracted more natural links and made it easy for the Snovio team to find places to insert links in niche edits and guest posts.
- Link from comparison posts and review posts from bloggers.
We helped Snovio acquire high DR guest post and image links from legitimate brands with our focus on quality over quantity. Many of the links were from other SAAS brands, others were from quality editorial domains.
As you can see, the strategy is very much a team effort with many moving parts contributing to business growth.
When the Snovio team joined us back in August 2020, they were pulling in around 36,000 visitors to their site per month. By the time we reached May 2021, Snovio had reached 105,000 visitors per month:
Since then they have gone from strength to strength. In April 2024, they are pulling 154,646 monthly visitors to their website. A combination of smart on-page changes and well-executed, quality-focused off-page strategies has taken this SAAS brand to new heights.
