FAQs Archive - Page 2 of 9 - Growth Partners Media

Q: What If My YOY Growth is Negative?

A negative YOY growth rate means your business, investment, or metric declined compared to the previous year. This can indicate a problem with customer retention, revenue decline, or reduced market demand.

Q: Can This YOY Calculator Be Used for Non-Financial Data?

Absolutely! This tool can be used to measure growth in users, subscribers, active customers, website traffic, social media engagement, and more .

Q: Why is YOY Growth Important?

Removes Seasonal Variations – Unlike month-over-month comparisons, YOY analysis accounts for seasonality in industries like retail and tourism. Shows Long-Term Trends – Helps businesses assess consistent growth over time. Useful for Investors & Analysts – Investors use YOY calculations to evaluate a company’s financial health and potential for growth.

Q: What is Year Over Year (YOY) Growth?

Year-over-year (YOY) growth measures how a business or investment performs compared to the same period in the previous year. It’s one of the most reliable ways to evaluate long-term performance and trends.

Q: Does this calculator factor in SEO maintenance costs?

It estimates the initial SEO investment but doesn’t include ongoing maintenance, such as content updates and link-building campaigns to sustain rankings. Note that sustaining rankings requires much less effort than gaining the positions in the first place so the spend will typically be a lot less.

Q: How does SEO compare to PPC in terms of ROI?

SEO generally offers a higher long-term ROI because traffic is free once you rank, unlike PPC, where you must keep spending to maintain visibility.