The correct use of anchor text is one of the most underestimated aspects of off-site SEO. To this day, many marketers rely far too much on exact match keywords, diluting the power of their links and even risking link spam penalties. We understand Google’s smarts in getting the context surrounding link placements. The text around the link is as important as the link itself. That’s why we strategically use various forms of anchor text to minimize risk and maximize gains. We incorporate various forms of anchor text into your campaigns, from generic to partial match, branded, naked and empty (for image links). We use exact match extremely sparingly.