AI platforms like ChatGPT, Gemini, and Perplexity are trained on the open web. And that includes forums, Q&A platforms, and user-generated content. By earning mentions in trusted communities like Reddit, Quora, and niche forums, your brand becomes part of the training data these tools pull from. That means when users ask questions related to your space, your site or brand is more likely to be referenced in AI-generated answers. These mentions also increase your visibility in SERP features like Discussions and Perspectives, which are now heavily influenced by UGC and AI summarization.
In short: Herd Links help you show up in the next generation of search, not just rank in the traditional 10 blue links.
