How Paperbell Doubled Leads & Grew Organic Traffic by 102%

Strategic SEO, content refinement, and precision link-building propelled Paperbell to new heights.

Here’s how we helped them do it:

Case study summary (at a glance)

Unlocking the full potential of existing content

Paperbell had a solid foundation in place:

A growing blog, an expanding user base, and a product that resonated with coaches and consultants.

But they were leaving a lot of organic growth on the table.

Key SEO bottlenecks before working with us included:

✅ Thousands of “low-hanging fruit” keywords. But they were mostly stuck between positions 4-20. These pages were so close to ranking in prime real estate — but needed strategic link-building support to push them to the top.

✅ No clear prioritization for backlink promotion. With hundreds of pages, Paperbell needed a data-driven approach to identify which pages had the biggest potential to drive conversions once rankings improved.

✅ Their #1 growth channel was SEO, but it wasn’t fully optimized. Organic search was already Paperbell’s strongest acquisition channel, but their content and SEO efforts weren’t maximized for compounding returns.

Our goal?

Elevate Paperbell’s existing content and keyword rankings with a precise SEO and link-building strategy that would increase traffic and boost lead conversions.

Marriage of content and links

To scale Paperbell’s organic visibility, we focused on three critical areas:

1. Precision link building (Guest Post Links + Outreach Links for maximum impact)

Paperbell’s blog and core pages had strong content — but they needed authority signals to climb in search rankings.

Throughout our engagement, we secured:

• A blend of guest post links and outreach (niche edit) links to strategically chosen pages.
• Prioritized “quick-win” pages — content pages that were already ranking well but needed a final push.
• A steady cadence of link-building, ensuring that the pages we promoted gained traction over time.
• Refreshed link-building targets as needed, stubborn pages were replaced with new targets.

2. Expanding keyword dominance (1,334 → 3,183 page 1 keywords)

With 256 new blog posts published over the last 24 months and 136 pages getting a moderate to major overhaul, Paperbell was actively investing in content:

This works out to a cadence of 10.6 new articles and 5.5 refreshed per month.

We helped amplify the impact of this content by:

✅ Uncovering a diverse range of target keywords for each page to maximize traffic potential.
✅ Boosting key rankings with targeted backlinks.
✅ Providing internal linking recommendations to reinforce topic clusters.

By Feb 2025, Paperbell has achieved 3,183 Page 1 keywords—a 138.7% increase from the previous year.

This achievement underscores Paperbell’s commitment to content marketing. It also highlights how SEO success requires a holistic approach.

3. Driving high-value organic traffic ($18K → $42K monthly traffic value)

Not all traffic is created equal—ranking for the right search terms with the right pages translates to real business impact.

Here’s how the traffic value grew throughout our engagement:

• Nov 2022: $18,304 per month
• July 2023: $30,180 per month
• Feb 2024: $42,307 per month 💸

If Paperbell paid for this traffic via Google Ads, they’d be spending $42K+ per month. Instead, their SEO investment continues to compound — delivering free, high-value traffic month after month.

SEO wins that propelled Paperbell’s growth

📈 102% growth in organic search clicks

• Feb 2023 – Feb 2024: 207,184 clicks
• Feb 2024 – Feb 2025: 418,942 clicks

🔑 99.8% growth in leads generated from organic traffic

• Feb 2023 – Feb 2024: 21,840 leads
• Feb 2024 – Feb 2025: 43,637 leads

🔗 SEO is Paperbell’s #1 growth channel

• Out of 668K new users in the last 12 months, 362K found Paperbell through organic search.
• Organic traffic outperformed every other acquisition channel, including paid ads, social and all referral traffic.

Takeaways & practical tips

1️⃣ The “low-hanging fruit” approach works—if executed strategically.

Many companies have pages ranking in positions 4-20 that could easily break into the top 3 with the right backlink push. Identifying and prioritizing these high-value pages can lead to serious organic growth.

2️⃣ SEO compounds over time — consistent content updates + link-building = sustained success.

Paperbell published 256 new blog posts and refreshed 134 existing ones in the last two years. Their commitment to ongoing content improvement made their SEO efforts exponentially more effective.

3️⃣ Lead growth and content alignment

Lead growth from SEO efforts is almost perfectly aligned with traffic growth. They both doubled. This highlights the power of focusing on strategic content creation based on your target ICP.

By focusing on precision link building, keyword prioritization, and continuous content refinement, Paperbell turned organic search into a lead-generating powerhouse.