How to Get Permanent Backlinks from Quora

If you could drop one backlink and get SEO value, referral traffic, and brand visibility all in one shot—would you do it?

That’s exactly what Quora offers.

But most marketers miss the opportunity entirely. 

Why?

Because they treat Quora like a dumping ground for links—then wonder why their answers get collapsed, their accounts get throttled, and their effort goes nowhere.

The truth is: 

Quora isn’t a loophole. 

It’s a high-leverage platform disguised as a Q&A site. And if you know how to play the game, it can quietly become a reliable source of evergreen backlinks and even referral traffic.

Over the last 4 years, clients have bought forum links from us through our cutting-edge community backlink service. We’ve delivered insane gains for several clients with case studies to prove it.

In this post, we’re sharing the knowledge we’ve gained by providing these services, specifically focusing on getting Quora links.

In this guide, I’ll break down:

• How to write answers that don’t get collapsed
• How to win the top spot in crowded threads
• And how to turn Quora into a long-term brand asset

Let’s pull back the curtain.

TL;DR: The Hardest Parts of Getting Backlinks from Quora

Quora isn’t plug-and-play. 

To win backlinks that deliver, you need to play by the platform’s unwritten rules. 

Here’s what makes it tricky and why most people get it wrong:

Challenge	Why It’s a Problem	Impact on Link Placement
❌ Collapsed Answers	Quora’s algorithm flags answers that look promotional, lack engagement, or get downvoted.	If your answer gets collapsed, your link might as well not exist.
🔥 Ranking at the Top	Many Quora questions have dozens of answers competing for visibility.	If your answer isn’t highly ranked, your link won’t drive traffic or brand awareness.
👤 Building Authority	Quora isn’t anonymous like Reddit—users expect real expertise.	You need an active, trusted profile to gain traction.
🤖 Quora’s Auto-Moderation	Automated filters remove links or flag answers without warning.	Accounts must blend links naturally to avoid detection.
📈 Quora’s Rising SEO Power	Google now ranks Quora answers for high-intent search terms across the board.	A high-ranking answer can generate referral traffic and brand searches for years

If you want to build backlinks on Quora that last, you need more than just a good answer. You need credibility and a deep understanding of what makes the algorithm tick.

Why Quora’s SEO Visibility is Changing the Game

If you haven’t paid attention to Quora’s search presence lately, now’s the time.

Google is giving Quora a serious SEO tailwind—ranking its answers in the top 3 positions for thousands of high-intent searches across every industry.

Here’s why that matters:

Google trusts Quora because it delivers what most blogs don’t: 

Real, user-generated insights. 

The kind of answers written by people who’ve actually been there. Founders, marketers, operators. 

Not just content marketers optimizing for keywords.

And when your brand gets mentioned organically in those top-ranking answers?

You don’t just win a backlink.

You can win referral traffic, brand visibility, and even rank your answers in Google.

Getting visibility on Quora isn’t just about answering one question well. It’s about understanding how Quora’s algorithm distributes content.

Let me break it down:

✅ Active contributors get more reach

The more you show up and add value, the more Quora trusts your account. It starts surfacing your answers across related threads—even ones you didn’t post to.

✅ Helpful formatting gets auto-recommended

Break your answer into sections. Use bold for clarity. Offer clear, honest insights. Quora’s algorithm picks it up and can recommend it across similar questions without you lifting a finger.

One solid answer can be shared across multiple threads, boosting your visibility without extra work.

✅ Early engagement unlocks momentum

A few upvotes or comments early on? That’s the spark. It signals quality and pushes your answer higher in the thread. From there, it can snowball—ranking for search terms, showing up in feeds, and driving precious E-E-A-T signals and backlink juice to your website.

Stack enough helpful answers, and Quora starts working in your favor, surfacing your content across related threads and driving increased visibility over time.

All this contributes to a higher brand share of voice. Brand searches are one of the strongest factors for LLM visibility (being surfaced in ChatGPT and other AI tools). Your brand being mentioned more on platforms like Quora increases your brand search.

So when we talk about Quora backlinks being powerful, we’re not just talking about SEO juice.

We’re talking about compound brand exposure on a platform that now pulls 144+ million monthly visitors!

How to Get Backlinks from Quora Without Getting Collapsed

This is where most people mess it up.

They treat Quora like a link drop zone — write three lines, paste a URL, hit publish. Then wonder why their answer gets collapsed.

The truth is:

Quora’s moderation system doesn’t care how good your content is if it smells even slightly promotional. Even seasoned accounts with years of activity and 50K+ views can get collapsed if the answer feels off.

That’s why building backlinks on Quora requires finesse. 

You need to add value, not build links.

Here’s what works:

✅ Write detailed, thoughtful answers. Show, don’t tell.
✅ Use storytelling or personal experience to add credibility.
✅ Drop links only when they genuinely support the answer.
✅ Don’t overdo it. Not every answer needs a link.
✅ Comment on other threads. Upvote good content. Build a presence.

And here’s what to avoid:

🚫 Don’t post short, thin answers just to drop a link.
🚫 Don’t blast the same link across 5 questions in one day.
🚫 Don’t make it sound like an ad, it’s a conversation, not a pitch.
🚫 Don’t ignore engagement. No upvotes = no visibility.

Quora requires a time investment.

If your goal is to get backlinks that stick, you need to earn them by being useful. 

The Herd Links Advantage: Cracking Quora at Scale

Most brands fail at Quora link building.

Not because they’re lazy.

But because they don’t understand how Quora actually works.

Here’s what usually goes wrong:

• They ignore Quora’s internal ranking algorithm—and bury their links in answers no one will ever see.
• They post too soon, without building any account credibility.
• They don’t format properly, don’t engage, and get their answers collapsed before they get indexed.

At Growth Partners Media, we spent 18 months reverse-engineering successful Quora backlink placements through Herd Links. 

Herd Links is our community backlink service where we land brand mentions and quality forum backlinks for clients on the top UGC websites in the world. Think Quora, Reddit, Shopify Community, Spiceworks, Stack Overflow, and more. 

Here’s how we do it differently when it comes to Quora:

✅ We deploy aged, trusted Quora profiles with real engagement histories.

✅ We write answers that are legitimately helpful, visually formatted, and optimized to rank near the top of the thread.

✅ We embed links naturally, only when they add value—not as the focus.

✅ And we write answers that Quora’s recommendation algorithm naturally picks up—amplifying exposure across related questions over time.

Here are a couple of examples of our work in action:

Cast vs. Forged Wheels

This example from Quora that went semi-viral, with 21K+ views on what most would call a “boring” topic. 

Our answer ranks at the top out of 38 other responses to the question, because that’s exactly what we optimize for with Herd Links.

We didn’t just stuff in a link.

We added value to the conversation and positioned our client as the go-to solution, naturally. 

QR Code Generators for Business

This placement hits a different angle — written from the perspective of a B2B content manager looking for specific features like bulk QR code creation, analytics, and integrations.

It currently sits at 2.5K+ views and ranks high in a two-answer thread, giving the client a credible mention right at the decision-making moment.

What makes it work?

It’s grounded in a real use case. It walks the reader through a logical decision process, then introduces the client’s brand as the natural solution.

When done right, Quora placements read like honest advice from a peer, not a pitch. That’s exactly how we grow brand awareness, drive brand search and SEO rankings.

Google Sheets + Excel Form Integration

This next placement example tackles a pain point some have experienced: how do you sync Excel to Google Sheets without breaking your brain?

The answer is short, sharp, and ranks #1 out of two responses, pulling in 1.7K+ views so far.

We didn’t just explain the process — we dropped in a client’s tool that’s the easiest way to automate the whole thing (a Zapier alternative). 

No hard sell, just helpful context that makes the linked resource feel like a bonus, not a pitch.

This is the kind of niche, “how-do-I-do-this-exact-thing” content that Google loves. More importantly, this follows the pain point SEO framework. You’re creating content around specific pain points people have and positioning your product as the solution. Unsurprisingly, this drives much higher conversion rates than many other forms of content marketing. 

Now back to Quora. Quora is a distribution engine, not a place to drop a quick answer and a link. 

If you approach it the right way, you can use Quora for content marketing that works, without pulling your hair out!

Here’s how you can win:

✅ Treat Quora like SEO-meets-thought-leadership.
✅ Write answers that resonate and solve problems for people.
✅ Focus on value before even thinking about the plug.

Whether you’re trying to get backlinks from Reddit, Quora or other niche communities, creating a plan of action and following a strategic blueprint is essential. That’s the benefit of our community backlink service; you don’t have to spend 12 months figuring out the blueprint for yourself.

Final Takeaways: Why Quora Backlinks Are Worth the Effort

If you’re serious about backlinks that actually move the needle, Quora needs to be on your radar.

Google’s now ranks Quora answers higher than ever, including many high-intent keywords. Google boosted Quora’s SEO traffic from 57M in 2023 to 144+ million after one of the big algorithm updates back in 2024. The SEO footprint is massive, and so are the opportunities.

Here are some final recap pointers:

• Creating a presence on Quora requires consistent time and effort. You need to dedicate resources to creating your account, looking out for relevant questions, and contributing value-driven answers. 
• Ranking your answer on Quora itself is important for answer exposure; there’s a specific way to do this. 
• Placing backlinks on Quora requires a finesse-driven approach. Your focus must be on value.

Getting backlinks from Quora is not easy, but it can be achieved with a strategic approach. If you’re curious about outsourcing this work to experts, check out our buy forum backlinks page. 

Free resource: The Forum Backlink explainer PDF

Want to see exactly how our UGC Backlink Service helps brands dominate forum link building and rank in LLMs like ChatGPT?

We’ve just updated our UGC Explainer PDF and it’s packed with new insights.

✅ LLM & AI Visibility Strategies – How Google, ChatGPT, and other AI models track brand mentions in forums—and how to leverage this for rankings.

✅ Proven Forum Link Building Process – Step-by-step breakdown of how we place high-impact links that get engagement, not deleted.

✅ The No-BS Truth About Forum SEO – Why most businesses fail at forum link building—and how to get it right.

This PDF is the definitive guide to building high-value forum backlinks at scale—and we’re making it available for free.

📩 Grab your copy now and start leveraging forum SEO the right way.