Growth Partners Direct Partnership System: Explained

At Growth Partners Media, we’ve created a streamlined system for direct partnerships, making mutual backlink exchanges simple, efficient, and fair.

Rather than random one-off swaps, our structured collaboration ensures both sides gain high-quality links without admin headaches. Below, we’ll walk you through the process, important details to know, and how we track everything transparently.

• If you haven’t already done so, please review the quick video I created summarising the partnership system.
• If you don’t have many backlink opportunities to share but still want creme de la creme links, feel free to check out our pricing.

If you’re keen to get involved the below covers everything you need to know.

Let’s start with benefits:

Direct Partnership System Benefits

Our direct partnership system isn’t just another link exchange—it’s a structured, scalable, and fair way to build backlinks without the usual headaches.

Here’s why it works so well:

1. Saves you time and eliminates admin work

SEO partnerships can be a logistical nightmare, with endless emails, tracking spreadsheets, and follow-ups. We remove that burden by:

• Handling all admin tasks on the backend.
• Automatically recording all link placements in a Google Sheets tracker.
• Keeping everything organized in one centralized system so you don’t have to manually track links.

Instead of chasing updates, you’ll have a real-time view of all links placed, owed, and received.

Here’s an example of what a working tracker sheet looks like:

2. A fair, transparent exchange system

Many backlink exchanges become one-sided, with some partners giving far more than they receive. Our credit-based system ensures fairness:

• Every link you place earns you 1 credit.
• You spend credits to receive links from our high-quality opportunities.
• The tracker keeps everything balanced, ensuring no one is left shortchanged.

This lets you scale up your link-building efforts while keeping things mutually beneficial.

3. Access to exclusive, high-authority backlinks

We don’t just exchange any links—we often provide access to high-DR (60+) guest post placements that are nearly impossible to get via cold outreach.

• These placements come from our network of trusted partners, agencies, and brands that we’ve built over years.
• You don’t have to spend hours pitching editors or buying overpriced links—we bring the opportunities straight to you.

This system ensures you build high-quality, organic backlinks that drive SEO results without the hassle.

Note that all our opportunities pass through a 15-point qualification criteria that goes far beyond DR, ensuring we provide S-tier backlinks for our partners and clients.

How the Direct Partnership Process Works

Step 1: We identify an opportunity

We analyze your site and content to find a relevant linking opportunity on your end. This could be:

• A guest post opportunity where a relevant article is being published.
• A link insertion opportunity where an existing page can naturally include a backlink.

At the same time, we suggest a link(s) from our side that aligns with this opportunity.

Step 2: You confirm the link placement

You review the suggestion and confirm whether:

• The link is already published.
• The link will be published within a set timeframe.

We keep things flexible, but confirmation is important so we can ensure fair link exchanges.

Step 3: We share your link placement opportunities

Once your link is confirmed, we send you high-quality opportunities from our exclusive network of contacts and outreach efforts.

• Typically, these opportunities will be guest posts on DR60+ websites (sometimes a little lower but not lower than DR40).
• You’ll receive an email with all relevant details, including where and how you can place your link.

Here’s what the email looks like:

For active partners, we send new opportunities on a weekly schedule—typically on Monday or Tuesday, with a 24-48 hour response window.

Step 4: Everything is tracked in one place

All link placements from both sides are recorded in our Partnership Master Sheet.

• You get a personalized tracker sheet (Google Sheets), which serves as your single source of truth for all link exchanges.
• This reduces admin work and makes scaling easy without losing track of anything.
• We log your link placements to monitor and follow up on pending links on your behalf.

You’ll always have real-time visibility on what’s been placed and what’s owed.

Step 5: You’re notified when your links go live

The moment a link placement goes live, we notify you via email.

• All emails will come from [email protected]—please add this email to your contacts so you never miss an update.
• This is also the email we use to suggest link placements in shared Google Docs for guest post drafts.

Important Points to Know

• Our system works on a credit balance. You earn 1 credit per link placed. A positive balance allows you to request link placements from our opportunities.
• We handle all admin work—after placing a link, you don’t need to do anything. Your tracker sheet will update within 24-48 working hours.
• You can add websites where you can get links placed in the “Shared Partner Data” tab in your tracker sheet.
• When we share guest post opportunities, we’ll send Google Doc draft where you can suggest your link placements 24-48 hours before we submit them for publishing.
• We actively monitor credit balances to ensure fair exchanges—neither side should owe too many links over time.

Ready to Get Started?

If everything sounds good, here’s what we need:

✅ The email(s) you’d like us to add to your tracker sheet.
✅ The email(s) you’ll use for placing links in our shared Google Docs so we can approve your edits.

Once we have those details, we’ll set up your tracker sheet and send over your first link placement suggestion(s).

Let us know if you have any questions—we’re happy to help!

Looking to scale your backlink earning with links that actually move the needle? Check out our pricing and services.