A “good” CTR depends on the platform:
- Google Ads CTR: 3-5% is considered strong.
- SEO CTR: Varies by ranking position, with top organic results often seeing 30%+ CTRs.
- Email Marketing CTR: A 2-3% CTR is typical for email campaigns.
- Facebook Ads CTR: Often around 1-2% for standard campaigns.
If your CTR is lower than the industry average, consider adjusting your ad copy, targeting, or CTA strategy.
