How RightMessage Went from $0 to $30K MRR in One Year

What does it take to turn a small idea into a thriving SaaS business? RightMessage figured it out.

Co-founded by Shai Schechter and Brennan Dunn, RightMessage cracked the code by building in public, validating before coding, and leveraging smart partnerships. Their journey is a masterclass in launching and scaling a SaaS with minimal risk and maximum impact.

This is how they did it.

The Problem They Solved

RightMessage wasn’t just another SaaS—it was a response to a massive gap in online marketing.

Most websites treat every visitor the same, but a good salesperson never does that. They listen, adapt, and present the right offer at the right time. RightMessage aimed to bring that same personalization to websites and email marketing—without requiring code.

This is why it mattered:

• Businesses were struggling with generic, one-size-fits-all messaging.
• Personalization was proven to double or even triple the conversion rates.
• Most companies lacked the technical skills to implement it.

RightMessage was built to bridge the gap—giving marketers a point-and-click tool to customize their websites based on user behavior and data.

The Strategy

Before writing a single line of code, Brennan and Shai focused on building demand first. They actively engaged in conversations about personalization, establishing themselves as experts in the space. This pre-launch audience became the foundation of their initial success.

Once they had an engaged audience, they validated their idea with preorders. 👀

They set a $10K target to prove demand, which they reached in just a few days. This approach ensured they were solving a real problem before investing time in development.

Rather than allowing self-signups, they started with high-touch sales, onboarding customers through live demos. These direct conversations helped refine their messaging, improve customer experience, and increase conversion rates.

Turning Conversations into Content & Partnerships

Customer feedback played a critical role in shaping their growth strategy. By turning insights from sales calls into content marketing, they were able to attract more qualified leads while educating potential customers on personalization best practices.

• Built an email list of 1,500 subscribers pre-launch.
• Transformed user objections into blog content and email sequences.
• Partnered with email marketing tools and website builders for exposure.

Partnerships accelerated their reach, with guest podcasting and joint webinars bringing in high-intent users from aligned audiences. This allowed them to scale their marketing without burning through cash on paid ads.

Metrics & Milestones

RightMessage’s growth wasn’t an accident, here’s how the numbers played out:

• $10K in preorders secured before coding started.
• 1,500-person email list built before launching.
• $40K in launch revenue, mostly from annual plans.
• $30K MRR within 12 months.
• 1,000+ websites using RightMessage.

Takeaways & Practical Tips

Want to replicate RightMessage’s success? Here are five key lessons:

✅ Build your audience before your product. It’s easier to sell when people already trust you.

✅ Validate with preorders before coding. If no one will pay upfront, your idea might not be worth building.

✅ High-touch sales work. Talking directly to customers helps refine messaging and increase conversions.

✅ Turn customer insights into marketing. Answer real questions in your content to build credibility and drive inbound leads.

✅ Leverage partnerships for fast traction. Find complementary businesses and collaborate to expand reach.

RightMessage didn’t rely on luck—they followed a structured, smart growth strategy from day one.

Human touch can be really powerful, and you’ll learn so much more by starting real conversations.

Shai Schechter, Founder @ RightMessage

If you’re launching a SaaS, take a page from their playbook—start small, stay scrappy, and scale smart.

I also suggest you check out the story of Rezi, a company that grew to a $2.5M ARR by helping job seekers build a perfect resume with AI.