How does a Shopify app skyrocket to managing subscriptions for 1,500+ stores within 8 months?

It’s not luck—it’s focus and execution.

Loop Subscriptions, founded by Piyush Jain in 2021, took a bold leap into the e-commerce subscription management space. By addressing market gaps left by legacy competitors, Loop became the go-to app for DTC brands on Shopify. Their journey from idea to profitability highlights the power of customer-centric design and relentless iteration.

Here’s how they built a sustainable, scalable business—and what you can learn from their approach.

The Problem They Solved

Subscription models are booming, with businesses across industries—from tacos to Teslas—embracing recurring revenue. Yet, for DTC brands on Shopify, managing subscriptions was a clunky, frustrating experience.

The pain points:

• Outdated, buggy software from competitors.
• High churn rates due to poor subscriber experiences.
• Lack of flexibility for merchants to customize subscription models.

Loop identified these issues and set out to build a modern, user-friendly subscription management platform tailored to Shopify’s ecosystem.

Subscription-based revenue is critical for DTC brands seeking consistent cash flow and customer loyalty. Loop’s solution empowered brands to reduce cancellations, implement loyalty programs, and drive higher subscription revenue.

The Strategy

Loop Subscriptions didn’t just stumble into success—they crafted a calculated, customer-first approach. Their journey started with deep market research and direct conversations with DTC brands, ensuring their solution addressed real pain points like clunky interfaces and high churn rates.

Their early traction came from grassroots outreach. The team used Slack communities, Shopify forums, and cold emails to find their first customers.

All this quickly turned satisfied users into advocates, creating a ripple effect of growth. 📈

Once the product was live, they doubled down on Shopify App Store optimization. From A/B testing visuals to refining copy, the team treated their app listing like a sales funnel, ensuring it highlighted Loop’s strengths and attracted high-quality leads.

Early Traction and Shopify Optimization

The Shopify App Store became Loop’s top driver of installs, fueled by relentless testing and refinement. The team’s ability to convert leads through thoughtful positioning and demo experiences set them apart from competitors.

• Conducted A/B tests to improve listing visuals and copy.
• Positioned app features to highlight loyalty memberships and box subscriptions.
• Delivered seamless demo experiences to boost conversions.

This combination of direct outreach, customer referrals, and Shopify ASO allowed Loop to grow from 200 stores to 1,500+ in under a year.

Metrics & Milestones

Here’s how Loop scaled rapidly:

• 1,300 new stores onboarded in 8 months.
• $2M seed round secured from top SaaS investors.
• Zero churn for brands actively using the app—retention driven by exceptional customer support.

Takeaways & Practical Tips

Loop’s journey is packed with lessons for SaaS founders. Here are four actionable takeaways:

✅ Start small, iterate fast. Launch an MVP, gather feedback, and prioritize fixes that impact the customer experience.

✅ Optimize your distribution channels. The Shopify App Store became Loop’s primary growth driver—invest time in refining your presence on high-impact platforms.

✅ Leverage customer advocacy. Happy customers are your best marketers. Build a product they’ll rave about, and referrals will follow.

✅ Focus on retention. Exceptional support and regular feature updates keep churn low, ensuring long-term success.

Loop Subscriptions is a masterclass in customer-driven growth. By solving real pain points and obsessing over feedback, Piyush Jain and his team turned a simple idea into a thriving Shopify app in record time.

Whether you’re building a SaaS product or scaling an existing one, the key takeaway is clear: Listen to your customers, iterate relentlessly, and stay focused on delivering value.

Good things take time. Taplio is a great example of that, with their journey to $3.5M ARR taking two years.

Ready to build your own success story? Follow Loop’s lead and make it happen.