As Google’s algorithm becomes increasingly complex, attaining and maintaining coveted rankings requires a multi-pronged approach. Consider your links as people vouching for your brand. If you’ve published an awesome guide or created a truly useful tool, it wouldn’t be difficult to get people talking about it. In the internet world, this translates into links and brand mentions. So it would be natural to assume that Google looks to more than just high-quality editorial sites when considering rankings (from a link-building standpoint). Enter Herd Links. These links mimic the byproduct of people talking about your brand on community websites… brand mentions and backlinks.
Herd Links are unique because they provide several benefits. They naturally diversify your link profile AND can send serious authority to your target pages. They’re quickly becoming the savvy marketer’s secret weapon in the battle for top rankings.
