How Systeme.io Grew to $450K MRR and 163K Monthly Visitors

Building an online business should be simple, but before Systeme.io, entrepreneurs had to juggle multiple expensive tools—ClickFunnels, Mailchimp, Teachable, Zapier—just to get started.

Aurelien Amacker saw the problem and built a one-stop marketing platform that made launching and scaling a business easier.

Today, Systeme.io generates $450K in MRR, has 163,000 monthly visitors, and powers over 1 million student accounts across its users’ courses.

Here’s how they did it.

The Problem They Solved

Before Systeme.io, online entrepreneurs faced three major challenges:

❌ Overpriced software: Popular funnel builders and email platforms charged $97+ per month.
❌ Complex integrations: Users had to patch together multiple tools just to run a business.
❌ Limited automation: Many tools lacked the ability to handle funnels, email, courses, and memberships in one place.

Systeme.io solved these problems by offering:

✅ An all-in-one solution for sales funnels, email marketing, and courses.
✅ A competitive free plan that allows users to get started with no risk.
✅ Simple automation tools to streamline business growth.

And it worked—fast.

The Strategy

Systeme.io didn’t rely on a single growth hack—it combined smart pivots, a freemium model, and a strong affiliate program to scale sustainably. Instead of chasing quick wins, they focused on removing friction for users and letting their product drive word-of-mouth.

The first big move was launching a free plan in 2021, making it easier for entrepreneurs to start using the platform risk-free. This strategy fueled rapid user acquisition and increased visibility in competitive markets.

As free users saw success, many upgraded to paid plans, boosting MRR consistently. 🚀

Next, they expanded into the English-speaking market, a challenge that took time but paid off once traction picked up. The foundation was already strong in France, and the team doubled down on affiliates to break into new regions. With 40% lifetime commissions, their affiliate program turned users into their most effective marketers.

The Freemium and Affiliate Flywheel

By combining free access with a lucrative affiliate model, Systeme.io built a self-sustaining growth engine that didn’t rely on massive ad spend.

• Freemium lowered the barrier to entry, attracting thousands of new users each month.
• Affiliates promoted Systeme.io organically, driving long-term, sustainable revenue.
• English market expansion doubled growth speed, unlocking a larger global audience.

With these elements in place, Systeme.io scaled to $450K MRR and 163K monthly visitors, proving that smart growth beats reckless spending every time.

Metrics & Milestones

Here are the numbers summing up the Systeme.io’s success:

• $450K MRR
• 163K website visitors per month
• Over 1,000,000 student accounts created
• 12,000 paying customers worldwide

Takeaways & Practical Tips

Here’s what every founder should take as a note from Aurelien’s journey:

✅ Start with a niche. Systeme.io dominated the French market before expanding.
✅ Freemium models work. Lowering the barrier to entry led to explosive growth.
✅ Affiliate marketing drives sustainable revenue. Users became the company’s best marketers.
✅ Expansion takes time. It took 3 years to hit 1,000 English customers, but growth accelerated once they refined their approach.

From a small French SaaS to a global funnel-building platform, Systeme.io scaled smart—using freemium, affiliates, and strategic market expansion to dominate their space.

And they did it all without venture capital or massive ad spend—just a great product, strong positioning, and a loyal user base.

For SaaS founders, the lesson is clear:
🎯 Find your core audience.
🎯 Make your product a no-brainer.
🎯 Leverage users to spread the word.

That’s how you build a lasting SaaS business. 🚀

If you’re a solopreneur looking for some inspiration, take a look at the story of Leave Me Alone. This side project scaled to $10K MRR with a simple yet effective solution for email spam.